comglomrates oprate by working on big projects that cost a lot to fund for the most proffit with lots of dispoerble income like disney an inderpendent works by working on smaller projects and getting backing from comglomrates if want to do a big project like warp did to make "evrones talking about jamie". adaptation like the marvel comics got turnd into films to profit disny which it did becouse the comics alrady had a fanbace who will watch the film. brands news brands use cross meida ownership to get a bigger audance to get more money marvel apeal becouse it is a wide target audance and well known charitors and actors
audience pleasure theorists
rick altman mcquale
conglomerates and ownership structures
focus on Disney
audience demographics - children adults men
above the line and below the line advertising
media industry's film industry conglomerate and independent
brands - synergy
joint venture - independent
public servise broadcaster
cross midea ownership
mainstraem verses neash
adaption
unit 1 lo1 owernship and brands / advertising lo2 / plersures and audance lo6 lo3 l04 l05 vb
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