lo1 ownerships

 

Ownership

conglomerate biggest company in the media made up of different subsidiaries owned by the conglomerate Disney -film theme parks TV animation  marvel - comics TV films subsidiaries can be a conglomerate advantages lots of different income streams.  brand name - established cheaper easier to produce and distribute your product wider range of audience mass audience one own 2 different media  cross media ownership vertical integration this means a conglomerate has the ability to produce distribute - advertising and marketing exchange - audience pays to asses the product BY YOUR SELF due to there subsidiaries the value chain horizontal integration distribution stage conglomerate can distribute there products on multiple platforms that they OWN synergy - cross platform independent not dependent on people working on your own complete opposite to a conglomerate dose not own subsidiary disadvantage more expensive to distribute products can only produce conglomerate get involved to distribute warp films don't own different platforms unlike a conglomerate distribution is the most expensive part not as many resources subsidies joint venture Chanel 4 - conglomerate tv films audiences comglomarte mass - higher production value bigger budget action blockbusters. inderpendent nich sperchlist intrests specific horror cheap to produse social realism  -realistic - people society. public service broadcaster public - available mass service - product broadcaster - disturbing tv radio biggest example of psb - bbc funded by the tv licence remit - licence responsibly educates inform entertain produce and distribute multiple times of content tv radio bbc mass targeting bbc cross Meada ownership psb is not allowed to make a profit 

ADAPTATION: 

Disney -marvel they started with just comic books and then branched out to films and made lots of films from the comic books this benefits the company by people knowing the charitors from the comic books and will pay to watch them in films so there is already an audience to buy them it benefits the audience because people are already fans of the books 

BRANDS:

brands Disney - uses cross media platforms to advertise by having news programs and tv shows to advertise there brand and diffent shows and events happening with there own app to that you can watch there shows and films on for a fee and each way focuses on diffrent age ranges and types of people - Amazon uses cross media advertising by using both there meida and there shopping app helping each other to promote 

AUDIENCE PLEASURES: 

Disney uses audience pleasures by having lots of very different content to make all demographics happy like having children's shows adults would not be interned in this so this is why there is different content 

1. How do the brands that you have discussed so far appeal  to audiences 

disney appels to both Childen and men becouse it has films like ice age and lion king that will appeal to children and shows like the walking dead and sons of anarchy which are both rated for 18 plus which means men uesuerly like more graphic shows where as a child would not enjoy such content and a hole family subscription to Disney is at least 4.99 a month which is aforderble for almost all people 

1. Mode of address of the products 

Disney indirectly address by showing new products on there app and though tv adverts bilboreds